SHOWTIME - Shameless
Social Media Campaign
Organic & Paid
Creative Direction - Ed Sergi & Kurt K.
Art direction - Ed Sergi
Motion Graphics - Ed Sergi & Sammi A.
Video Editing - Ed Sergi
Design - Ed Sergi & Paige E.
The ask:
Create an organic & paid social media campaign that captures the unique voice and tone of the show. Nothing flashy, and plenty of fun.
Generate a sense of excitement and anticipation for the final season before the premiere, and sustain interest between weekly episodes throughout the course of the season.
The solve:
We're going out with a bang! To celebrate the final season of this decade-long series, we tap into our millions of followers and bring everyone along for the ride. It's simple, if you're a fan or a follower, then you're an honorary Gallagher.
Join us on Twitter, Instagram & Facebook while we remember our favorite moments throughout the entire series, encouraging our followers to join in on the fun, all while promoting the final season.
Social Media Content
Twitter & Instagram
Get hyped for the final season! For 10 days leading up to the season premiere (one for each season), we prompted our 2 Million+ followers to join us in reliving the best (and worst) of times over the years.
We'll shamelessly jump on any of the latest memes, cultural moments, and holidays. We monitor the zeitgeist just to insert our pro Shameless agenda - and our followers love it.
We designed, produced, and distributed Shameless "Party Packs" to our most dedicated fans. People who interacted with us the most online received some special treats:
T-shirts, beer koozies, custom-made pins, Shameless beanies, "fuck off" eye masks, beer mugs, and more
Microsite
We made an interactive 3D tour through the legendary Gallagher household. Revisit your favorite memories and moments throughout the series.
