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SHOWTIME - Shameless

Social Media Campaign

Organic & Paid
 

Creative Direction - Ed Sergi & Kurt K. 

Art direction - Ed Sergi
Motion Graphics - Ed Sergi & Sammi A.

Video Editing - Ed Sergi

Design - Ed Sergi & Paige E.

The ask: 
 

Create an organic & paid social media campaign that captures the unique voice and tone of the show. Nothing flashy, and plenty of fun. 
 

Generate a sense of excitement and anticipation for the final season before the premiere, and sustain interest between weekly episodes throughout the course of the season. 

The solve: 

We're going out with a bang! To celebrate the final season of this decade-long series, we tap into our millions of followers and bring everyone along for the ride. It's simple, if you're a fan or a follower, then you're an honorary Gallagher.

 

Join us on Twitter, Instagram & Facebook while we remember our favorite moments throughout the entire series, encouraging our followers to join in on the fun, all while promoting the final season.

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Social Media Content

Twitter & Instagram

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Get hyped for the final season! For 10 days leading up to the season premiere (one for each season), we prompted our 2 Million+ followers to join us in reliving the best (and worst) of times over the years. 

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We'll shamelessly jump on any of the latest memes, cultural moments, and holidays. We monitor the zeitgeist just to insert our pro Shameless agenda - and our followers love it. 

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We designed, produced, and distributed Shameless "Party Packs" to our most dedicated fans. People who interacted with us the most online received some special treats:

T-shirts, beer koozies, custom-made pins, Shameless beanies, 
"fuck off" eye masks, beer mugs, and more

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Microsite
We made an interactive 3D tour through the legendary Gallagher household. Revisit your favorite memories and moments throughout the series. 

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© 2024 by Ed Sergi

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