SHOWTIME - Shameless
Social Media Campaign
Organic & Paid
Creative Direction - Ed Sergi & Kurt K.
Art direction - Ed Sergi
Motion Graphics - Ed Sergi & Sammi A.
Video Editing - Ed Sergi
Design - Ed Sergi & Paige E.
The ask:
Create an organic & paid social media campaign that captures the unique voice and tone of the show. Nothing flashy, and plenty of fun.
Generate a sense of excitement and anticipation for the final season before the premiere, and sustain interest between weekly episodes throughout the course of the season.
The solve:
We're going out with a bang! To celebrate the final season of this decade-long series, we tap into our millions of followers and bring everyone along for the ride. It's simple, if you're a fan or a follower, then you're an honorary Gallagher.
Join us on Twitter, Instagram & Facebook while we remember our favorite moments throughout the entire series, encouraging our followers to join in on the fun, all while promoting the final season.
Social Media Content
Twitter & Instagram
Get hyped for the final season! For 10 days leading up to the season premiere (one for each season), we prompted our 2 Million+ followers to join us in reliving the best (and worst) of times over the years.
