The ask: 
 

Create a buzzworthy, authentic, highly engaging campaign for the first season of AppleTV's hit dramedy starring Jason Sudakis. 

The solve: 
 

What if each of the characters from Ted Lasso had their own IRL social media account? How would they interact? What would happen if Ted Lasso had access to a professional sports AV team, and used it to make content for his personal Twitter feed? We explored these ideas, and more on a full tilt, scroll-stoppingly engaging campaign across multiple social media platforms.