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AppleTV - Ted Lasso

Social Media Campaign

Organic & Paid

Creative Direction - Ed Sergi & Emily S. 

Art direction - Ed Sergi
Motion Graphics - Ed Sergi & Freelance

Video Editing - Ed Sergi & Freelance

Design - Ed Sergi & Freelance

The ask: 

Create a buzzworthy, authentic, highly engaging campaign for the first season of AppleTV's hit dramedy starring Jason Sudakis. 

The solve: 

What if each of the characters from Ted Lasso had their own IRL social media account? How would they interact? What would happen if Ted Lasso had access to a professional sports AV team, and used it to make content for his personal Twitter feed? We explored these ideas, and more on a full tilt, scroll-stoppingly engaging campaign across multiple social media platforms.


Custom "AV Team" Content

Social Media & Video Content

Organic & Paid


Custom "Fan Account" Content 

Social Media Campaign



Social Media 
Fan Engagement & Reactions

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