Super Mario Movie
Official social media campaign for Universal Pictures' Super Mario Bros. Movie
Led creative direction for the official @supermariomovie social media campaign across TikTok, Instagram, Facebook, and Twitter — organic and paid content for one of the highest-grossing animated films in history.
Build and run the official @supermariomovie social media presence across TikTok, Instagram, Facebook, and Twitter — organic and paid — for the theatrical release of the Super Mario Bros. Movie. The campaign needed to match the energy of the franchise while driving awareness, engagement, and ticket sales for what would become one of the highest-grossing animated films of all time.
Led creative direction at We Are Social on Universal Pictures’ account. Developed the visual language, motion design system, and content strategy across all four platforms. Every piece of content — from TikTok-native vertical videos to Instagram carousels to Twitter engagement posts — was designed to feel like it belonged to the Mushroom Kingdom while performing in feed. $1.36 billion at the box office.
Campaign Content
Social-first creative across TikTok, Instagram, Twitter, and Facebook — motion-led content for awareness, engagement, and ticket sales.
Campaign Elements
Super Mario Movie, in motion
Have a Project in Mind?
Animation direction, VFX and creative technology. Message me on LinkedIn or get in touch.