OnePlus
Always-on social for OnePlus smartphones — a $2M pitch win, then two years of daily motion content across four platforms
Won a $2M pitch to run social media for OnePlus smartphones, then built an always-on content presence — daily, weekly, month over month — celebrating tech, design, and the OnePlus community.
After winning a $2M pitch to run social media for OnePlus smartphones, the job was to break into a smartphone space dominated by tech giants — with a feed that had to be new every day.
OnePlus users are informed, care about specs, love art and design, and are extremely online — they wear OnePlus like a badge of honor. So: an always-on presence, fresh content daily, weekly, month over month. Use the brand’s product footage and photography, celebrate every review and every tech milestone, and keep the phone itself the hero of the frame.
Press quotes in motion
The Word of Mouth series turned press quotes into 60fps motion — Tom's Guide, CNET, The Verge, and more — with the OnePlus 8 cut into every frame. More spots, plus the vertical cuts that carried the series across every feed.
OnePlus 8 Series
The launch system for the OnePlus 8 and 8 Pro — Lead With Speed kicked off the countdown, 8 for 8 brought the reveal, and a set of KSP cards and square type teasers carried every headline feature through the feed.
Swipe-through Instagram art
High-resolution product photography teamed with 3D artists for surreal, prism-light carousel posts — plus the motion pieces that made the swipe itself part of the reveal.
Social for the 7T Pro McLaren Edition
Break-the-feed posts that spill papaya orange and carbon fibre out of the frame, the dashboard and speed meter that turned 5G into a rev counter, quote cards, a giveaway, and the product photography itself.
Fortnite, PUBG and the Super League
Mobile gaming content — the Fortnite collab, the PUBG Mobile Super League community nights, and a tips series that put the phone's 90Hz screen and dual speakers to work.
Feature how-tos
A light-hearted, step-by-step organic series showing the phone's best features — 90Hz, Nightscape, Zen Mode, Reading Mode, and the screen itself.
Product Stills and Loops
The stills and loops that anchored the feed between films — materials, colors, the Alexa integration, and tabletop photography.
Reviewers, meet-ups and illustrator collabs
Influencer reviews, launch-event coverage, and the illustrator collabs that turned the OnePlus badge into eight different artists' interpretations — organic content built on real interactions with the community.
Campaign Elements
OnePlus, in motion
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