BARK — Campaigns
Two years of monthly worlds for BarkBox & Super Chewer — licensed collabs, original themes, 3D toys, and a hero video every month
Art direction for two years of monthly themed campaigns across BarkBox and Super Chewer — hero films, 3D toy animation, VFX composites with real dogs, and the full social and paid kit, every thirty days.
Every tile on this page is a finished spot, and every square plays on hover.
Two years of monthly themed campaigns for BarkBox and Super Chewer. Every month a new creative world — licensed collabs (Stranger Things, Harry Potter, Space Jam, Spider-Man, Madagascar, Rudolph, Peanuts, the NBA, Sesame Street) and original themes (Spa Day, Howl-o-ween, Boops n’ Scoops, Jackpawt, Normal Deli, Creatures From Space) — each with a hero film, 3D toy features, VFX composites with real dogs, and a full social and paid kit.
BARK’s voice is irreverent, fun and dog-obsessed, and the cadence was relentless — new theme, new world, new hero video every 30 days. The system that made it possible: one 3D toy pass per product, one world-building plate per theme, then every deliverable cut from the same kit. Everything below plays. The hero cuts run on their own; every square plays on hover.
Three hero films
The Super Chewer evergreen spot, the falling-toys evergreen, and the Space Jam reveal.
Licensed worlds
Stranger Things, Harry Potter, Space Jam, Spider-Man, Madagascar, Rudolph, Peanuts, the NBA, Sesame Street and Star Wars — each translated into BARK's voice without breaking the licence. Hover any tile to play it.
Join the BARK Side
An Instagram filter for the Star Wars collab. Point the camera at your dog and press and hold: the screen scans, a neon question mark holds the suspense, then your dog is sorted to the Dark Side or the Light Side, framed in red or blue neon with the collab’s toys raining around them.
Under the hood it is one Spark AR patch graph. A tap-and-hold gesture drives the scan and reveal animations, a random pick chooses the side, and an option picker swaps the red or blue materials and the matching toy overlays.
A new world every 30 days
The original themes — every one a world built from scratch: a Japanese onsen for Spa Day, a diner for Boops n' Scoops, a casino for Jackpawt, a deli for 4/20. Hover to play.
3D toy animation
One 3D pass per product, with the callouts animated on — the toy features that ran under every theme. Hover to play.
Super Chewer, Funboy & the gifts
The tougher sibling brand and the gift-with-purchase campaigns — Funboy floats, animal robes, AirTag holders, raincoats, Rex Specs goggles and the Yeti bowl. Hover to play.
Broadcast cuts
When a campaign needed a broadcast spot that wasn't in the original plan, the move was to repurpose what the shoot already captured — re-cut and re-mastered in After Effects to :15 and :30 TV masters that still felt native to the campaign. Hover to play.
Campaign Elements
BARK — Campaigns, in motion
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