SharkNinja
CG product films, launch animatics and keynote screen content across Shark Beauty, Shark Robots and the IFA 2024 stage
CG product films and launch animation for SharkNinja — the Shark CryoGlow LED mask film, the FlexFusion styler from animatic to CG, the robot self-empty base cutaway, and the keynote screen package for IFA Berlin 2024.
A run of launch content for SharkNinja’s newest categories: a CG product film for the Shark CryoGlow LED skincare mask, the Shark FlexFusion styler taken from storyboard animatic through CG shots, VFX and type, a cutaway animation of the robot vacuum’s self-empty base, and the full screen package behind SharkNinja’s keynote at IFA Berlin 2024.
Every product got its own language under one brand: CryoGlow floats on a pink particle wave that later became the IFA stage backdrop; FlexFusion lives in warm window light with the styler as the hero; the robot base is shown from the inside, debris and water and all. Animatics were cut with real CG scenes dropped in early, so the client approved the film, not a promise of one.
Shark CryoGlow
An LED mask with under-eye cooling, four light modes and a cabled remote — launched into a category Shark had never been in. Shown in the order it was made: two storyboard animatics in June, the boards, the CG look development, the first rough cut with its FPO cards in August, the finished :30 and :52 films in September, and the sequence as it reached SharkNinja’s IFA keynote.
Shark FlexFusion
A wet-to-dry styler that straightens with air and heated ceramic together. The spot was built in the order a launch actually runs: storyboards cut into a 30-second animatic, CG scenes dropped in as they finished, VFX on the live-action plates, and a set of typographic claims for the cutdowns. Hover any square to play.
Shark Robot — Self-Empty Base
The base does four things nobody can see from the outside: pulls debris out of the robot, fills the clean-water tank, washes the mop pad and dries it. So the animation opens the base up — a cutaway with the debris path lit, and a series of renders that stage each job in a real room.
IFA Berlin 2024 — The Keynote
Screen content for SharkNinja's corporate keynote at IFA: a 70-frame system that turned the company story — solving problems others don't see, five-star reviews, 500 test homes and 200 changes per product — into a single teal-and-white visual language, and carried the CryoGlow and FrostVault reveals on the same stage.
Ninja Crispi Grill
3D product renders and animation for the Ninja Crispi propane grill — CG visualization with smoke and product detail shots.
Project Elements
SharkNinja, in motion
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