← All Work
Project — Deloitte

Deloitte

The IndustryAdvantage anthem film — three scripted concepts, one hero edit and its :30 and :15 cutdowns, built on the Unlimited Reality toolkit

The IndustryAdvantage anthem film for Deloitte — scripted as three concepts in March 2024, shot in April, delivered in July as a 1:13 hero edit with :30 and :15 cutdowns, all on the Unlimited Reality brand toolkit.

Client
Deloitte
Agency
Malka Media
Role
Animation Director Motion Graphics / VFX
Timeline
March — July 2024
The Work

An anthem film for IndustryAdvantage, Deloitte’s front-office transformation offer. The brief was awareness and excitement; the answer was a live-action film with the Unlimited Reality motion system woven through it — the green ring, the dot-field, the palette — delivered as a 1:13 hero edit and :30 and :15 cutdowns for broadcast and social.

The Approach

Three scripted concepts went to the client in March — “Pinpoint”, “Advantage” and “See into the future” — each boarded with the ring motif carrying the transitions between industries. The chosen route was cut as an animatic with casting selects before the shoot, so the film was approved as an edit, not a script. Every transition in the finish is one the toolkit already allows.

Brand Content

Industry Advantage

The Industry Advantage brand film — a hero edit and its :30 and :15 cutdowns, built on the Unlimited Reality toolkit: the green ring, the palette, the motion language.

Hero · 1:13 · sound on
Industry Advantage — the hero edit
Cutdown · :30
Industry Advantage — :30 cutdown
Cutdown · :15
Industry Advantage — :15 cutdown
Unlimited Reality toolkitThe brand system the film runs on — the ring, the theme line, the circular motif
Unlimited Reality toolkit — cover
Brand system
Toolkit cover
Toolkit — theme line: Unlimited Reality, unlimit your reality
Brand system
Theme line
Toolkit — circular motif and usage
Brand system
Circular motif
Process

Three concepts, one anthem

The March 2024 script and storyboard deck: the goal, three concept routes with scripts and boards, the concept summary, and the production timeline that took it from animatic and casting selects in April to post in May.

Storyboard deck — the goal: generate awareness and excitement around IndustryAdvantage
Brief
The goal — awareness and excitement for front-office transformation
Storyboard deck — concept summary: Pinpoint, Advantage, See into the future
Concepts
Concept summary — Pinpoint · Advantage · See into the future
Storyboard — Pinpoint script and boards
Concept 1
“Pinpoint” — script and boards
Storyboard — Advantage script and boards
Concept 2
“Advantage” — script and boards
Storyboard — See into the future script and boards
Concept 3
“See into the future” — script and boards
Scope

Project Elements

Motion GraphicsVFX CompositingBrand VideosExecutive PresentationsThought LeadershipAI VisualizationData AnimationCorporate Communications

Have a Project in Mind?

Animation direction, VFX and creative technology. Message me on LinkedIn or get in touch.