The Real World: Atlanta
Social campaign for MTV's The Real World: Atlanta on Facebook Watch
Art direction for the Facebook Watch launch of MTV's The Real World: Atlanta. A simple blue toolkit carried cast titles, scene lifts, memes, group graphics and GIPHY headers.
One simple toolkit, built to be attention grabbing and easy to digest, that put the range of the new cast up front.
Create a social media buzz on Facebook Watch for the newest season of The Real World: Atlanta. Build a campaign with a simple toolkit that is attention grabbing yet simple, and highlights the range of new cast members.
A small, repeatable kit: Facebook-blue color blocks, bold condensed type, duotone cast portraits, and blue and yellow caption chips over show footage. Trailers, titles, scene lifts and captions all shared the same look and feel, so every piece read as The Real World.
Animated GIPHY Headers
Four looping channel headers at 1040 × 160, each animating the show's circle motif into the logo.
Cast Spotlight Videos
Square videos for each of the seven new roommates. Most open on a blue duotone title card, then cut to moments from the season with captions in the campaign's blue chips.
Scene Lifts
Longer vertical cuts lifted from the first three episodes. Each line of dialogue is captioned in a blue or yellow chip.
Memes, Calls and Promos
Quick pieces made around the season: an open call for group moderators, two memes, a short video meme, and a promo for starting a group watch party.
Group Cover and Show Thumbnails
Cover images and show thumbnails for the official Real World group and the Watch page, laid out for each placement and built from the same circle-and-blue system.
Campaign Elements
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