Sexology
Social campaign, custom microsite and GIPHY pack for Quibi's Sexology with Shan Boodram
Art direction and motion for Quibi's Sexology with Shan Boodram: clip-based social content, a custom searchable microsite built with GLOW Digital, and a GIPHY sticker pack.
A show about subjects that normally feel taboo, cut into bite-sized pieces that quickly show how much information Sexology covers.
Create a video clip-based social media campaign to promote Quibi’s new show Sexology, starring Shan Boodram. Leverage footage from the episodes to create weekly content.
Incorporate and build off of the show’s toolkit. Use the social platforms as an opportunity to talk about subjects that normally feel taboo (sex!). Combining the best chunks from the wide catalogue of episodes into small, bite-sized content helps quickly show how much information Sexology covers.
Talent Promos
Shan fronts these pieces, talking straight to camera with captions in the show's rose and cream palette: a Sext Me Anything Q&A on Quibi's Twitter, the launch of the Sexology Search Bar, and a National Sexual Health Month message.
Episode Clips
Chunks pulled from across the wide catalogue of episodes, cut down and captioned for social. Two Technology pieces sit in the set, a text card with lines to try for cyber sex and a cut from the show on sending nudes, and the Sexology endcard closes it out.
Weekly Sexology Tips
Weekly tip videos that pair Shan's advice with episode footage, each opened by a numbered title card.
Sexology Search Bar
An entirely custom microsite for all things Sexology, developed with GLOW Digital. It puts the wealth of usable, applicable knowledge from the show in a stylish, searchable archive. Topic cards open to a video, a Did You Know? fact and tips from Shan. Quiz cards ask multiple-choice questions, and a filter sorts the archive by category.
Custom Graphics
Graphics built on the show's toolkit: a Sext Shan About prompt series tied to the #SextShanAnything Q&A, plus stat cards and infographics.
Custom GIF Pack
A pack of custom GIFs to promote the new show: stickers and short animations made for sharing.
Campaign Elements
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