NBA
Paid media banner campaign — templated motion graphics for game promotions
Art directed a paid media banner campaign for the NBA — customizable animated templates for upcoming games throughout the season, plus an Honor King MLK Day video.
Art directed a paid media banner campaign for the NBA — a scalable system of customizable animated templates promoting upcoming games throughout the season. The templates needed to accommodate any team matchup, game time, and broadcast partner while maintaining the NBA’s visual standards.
Built a modular template system where team logos, colors, player imagery, and game details could be swapped dynamically. Dozens of matchups were delivered across standard digital ad sizes, with quick turnaround for the weekly game schedule.
Banner Templates
Modular animated banners — a toolkit that swaps team colors, logos, player imagery, messaging and game details across dozens of ad sizes without touching the animation underneath.
Honor King — MLK Day
A dedicated video honoring Dr. Martin Luther King Jr. for the NBA's annual MLK Day celebration — blending archival imagery, typography, and player tributes into a reverent motion piece.
The Honor King video required a completely different tone from the game promotion templates. We blended archival imagery of Dr. King with contemporary player tributes, using measured typography and restrained animation to create a piece that felt reverent without being solemn.
While the game banners were built for speed and scale, the MLK Day piece was a fully custom production — original edit, hand-set typography, and a motion design approach that prioritized emotional impact over brand consistency.
Project Elements
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