AEW
Augmented Reality OOH poster activation for All Elite Wrestling
AR for AEW's out-of-home posters: scan a QR code, aim at the artwork, and the latest promotion plays as a 3D animation on the poster.
Turn a static 2D OOH poster into a 3D animation. Scan the QR code, aim your phone at the artwork, and the latest AEW promotion plays out off the surface of the poster.
Created 3D motion graphics animations triggered by AR marker recognition. Each poster had a custom animation sequence — wrestlers breaking through the surface, pyrotechnics, ring entrances — all rendered to feel like the poster was physically transforming in real time through the viewer’s phone screen.
Poster Activation Demo
Scanning the QR code and aiming a phone at the poster triggers the 3D animation.
Before & After
Each static poster and its AR version, side by side. Every poster has a custom animation sequence built around the event it promotes.
Project Elements
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