Universal Pictures
Theatrical marketing campaigns — Night School, Minions, Insidious, and blockbuster release support
Motion design, VFX and editing for Universal Pictures campaigns at Brigade — social assets, digital ads, and promotional content for Night School, evergreen Minions social content, and Insidious: The Last Key.
Motion designer and VFX artist at Brigade, embedded on Universal Pictures’ theatrical marketing account. Created promotional content for major releases — social media campaigns, digital advertising, VFX compositing, and animated assets across the release calendar. Fast deadlines, strict brand approvals, and content that needed to perform across every platform.
Built motion graphics and VFX content for theatrical campaigns — Night School’s marketing push with Kevin Hart and Tiffany Haddish, evergreen social content for the Minions franchise, Insidious: The Last Key’s horror-driven social content, and ongoing support across Universal’s blockbuster slate.
Night School
Marketing campaign for Night School starring Kevin Hart and Tiffany Haddish — art direction, motion graphics, editing and design for the film's social rollout. The comedy opened #1 at the box office with a $27.3M opening weekend and grossed $104M worldwide.
The campaign leaned on Kevin Hart and Tiffany Haddish’s chemistry, so the motion had to match their energy — fast cuts, punchy typography, and animation that lands the comedic beats. Social teasers, character spotlight animations, and trailer cutdowns, each built to feel native to its platform and optimized for feed engagement while holding to Universal’s theatrical marketing standards.
One look across every format: quote cards, scene lifts, IG stories and custom content, all art directed, designed, animated and edited in-house and held to Universal’s theatrical brand standards.
Campaign Assets
Organic and paid content for Instagram, Twitter, and Facebook — custom content, trailers, titles, scene lifts, captions, and quotes, all given the same look and feel to drive awareness and ticket sales through the theatrical window.
Minions
Evergreen social content for Universal Pictures and Illumination's Minions franchise — video mashups, GIFs, custom graphics, and original music and sound design.
The content lived beyond any single release window, keeping the franchise active across social platforms year-round between theatrical releases.
A library of reusable, shareable content that tapped into cultural moments, holidays, and trending topics — all through the lens of the Minions characters. Every piece had original sound design and music.
Mashups & Custom Edits
Video mashups, character compilations, and custom edits built to be shared — each with original music and sound design.
Shareable Content
Custom animated GIFs and social graphics designed for everyday sharing — reactions, celebrations, and character moments that kept the Minions franchise visible across platforms.
Theatrical Marketing
Motion design and VFX support across Universal's broader release slate at Brigade. Social assets, digital ads, animated key art, and promotional content — each with unique visual requirements and tight studio approval processes.
Platform-specific animated content for Universal’s social channels — Instagram, Twitter, Facebook, and YouTube pre-roll. Multiple films in various stages of marketing simultaneously, each needing fresh content weekly.
Animated display advertising across standard and rich media formats. Balancing visual impact with technical constraints — file size limits, animation length restrictions, and platform-specific rendering quirks. Built templates and motion systems that could flex across different film campaigns.
Campaign Elements
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