MoneyLion — Product Films
The app explainer, the Labs checkout story and a debit card that spins — motion for the product itself, not the campaign
Three product films for MoneyLion — a 2:20 animated app explainer, a 1:10 isometric story for MoneyLion Labs' embedded checkout, and a 3D debit-card spin cut for vertical social — plus 3D livery animation for the MoneyLion × 23XI Racing partnership at Charlotte Motor Speedway.
Alongside the Beast Games campaign, MoneyLion needed films that explained the product on its own terms: a long-form walkthrough of the app for new users, a business-facing story for MoneyLion Labs’ embedded checkout, and a hero animation of the RoarMoney debit card for vertical social.
Three audiences, three visual languages under one brand. The consumer explainer animates the real app UI so nothing is promised that the screens don’t show. The Labs film goes isometric and teal-on-black, because its audience is a partner’s growth team, not a customer. The card gets the full 3D treatment — a single object, lit like a product, on black.
Three films, one product
The consumer explainer plays through in full; the Labs film and the card spin play on hover.
MoneyLion × 23XI Racing
3D livery animation and race day content for MoneyLion's partnership with 23XI Racing at Charlotte Motor Speedway.
Cinema 4D car renders, livery reveal animations, and social content for MoneyLion’s 23XI Racing sponsorship across digital channels.
NASCAR activations are high-visibility and time-sensitive, and the livery reveal had to drop at the exact moment of the announcement. That meant a Cinema 4D pipeline that could absorb last-minute sponsor adjustments while keeping the car renders photorealistic. Social cutdowns were formatted for every platform at once.
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