← All Work
Project — MoneyLion

MoneyLion Credit Fit

AI-generated product imagery and character design for MoneyLion's credit product

AI-generated product imagery for MoneyLion's Credit Fit — custom LoRA-trained models producing branded character designs and product marketing visuals.

Client
MoneyLion
Agency
Malka Media
Role
Creative Director AI Production / LoRA Training
Timeline
2024
The Work

AI-generated product imagery and character design for MoneyLion’s Credit Fit product line. Using custom LoRA-trained models on Flux, we created branded character designs and marketing visuals — including the “Blockyman” character system and storyboard frames for campaign assets.

The Approach

Custom LoRA training allowed us to create a consistent character system that maintained MoneyLion’s brand identity across dozens of outputs. The Blockyman character — a stylized mascot from the AI pipeline — became a reusable asset for storyboards, social content, and product marketing, all generated at a fraction of traditional illustration cost.

AI Production

Credit Fit — the spots and the imagery

Two animated spots — the Blockyman character taking on the gym, the treadmill and old accounts — then the custom LoRA-trained imagery for Credit Fit: branded character designs and product marketing visuals generated through fine-tuned Flux models.

Spot · script 05 · sound on
Credit Fit — Script 05, the workout spot
Spot · script 10 · sound on
Credit Fit — Script 10, closing old accounts
Credit Fit — AI-generated hero visual
AI imagery
Hero visual
Credit Fit — storyboard frame
Credit Fit — scene composition
Credit Fit — output
Credit Fit — output
Credit Fit — output
Scope

Project Elements

AI Image GenerationLoRA TrainingFluxCharacter DesignProduct MarketingStoryboardingFintech

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Animation direction, VFX and creative technology. Message me on LinkedIn or get in touch.