MoneyLion Beast Games
Animation & VFX Direction for MoneyLion's MrBeast partnership — 300+ deliverables in three months
Led animation direction and VFX supervision across 300+ deliverables for MoneyLion's partnership with MrBeast's Beast Games on Prime Video — from television spots to a NYC subway takeover.
MoneyLion was partnering with MrBeast — 335M+ subscribers — for Beast Games on Prime Video. Transform MoneyLion from a regional fintech player into a national brand. Everything ships in three months.
Directed all animation and VFX from pre-production animatics through on-set VFX supervision to final delivery. Two hero TVCs, digital out-of-home, product animations, content series, social assets, platform-specific ad cuts. 300+ deliverables, zero missed deadlines.
Campaign Highlights
The $4.2M Beast Games Giveaway
MoneyLion put $4.2M in cash prizes up for viewers at home. Around it ran an 8-episode integration inside Beast Games, an exclusive spin-off show — Beast Games Changed My Life — a launch premiere event, a creator campaign with MrBeast and friends, two TV spots, a New York out-of-home takeover, and a relaunched YouTube channel with two original series.
Hard vs Easy
The hero television commercial — a family discovers that winning money with MoneyLion is easy when a safe drops through their roof and explodes cash. Directed VFX across :06, :15, and :30 cuts including comedic and epic creative variants.
Concept to Screen
From rough animatic to broadcast-ready VFX — directed every stage of production.
Glassbox
A contestant steps into a glass box as money rains down, for MoneyLion's Beast Bonus giveaway. On set directing VFX shots and supervising the practical cash effects.
Glassbox — Production Day
On set directing VFX shots, calling camera angles, supervising practical cash effects.
Family Character Series
Three character-driven spots — Dad, Grandma, Son — each adapted into 4 platform-native aspect ratios. 12 unique cuts from a single creative framework.
Teasers
Pre-premiere teaser campaign — cryptic reveals and MrBeast moments across social.
NYC Takeover
NYC subway takeover, Times Square screens, in-station panels, liveboard animations.
Beast Bonus Button
Briefcase animations, sweepstakes flows, app UI, giveaway teasers, and the full product explainer plus How-To video.
Platform System
300+ deliverables across YouTube, Twitch, Prime Video, PlayStation — QR codes, aspect ratios, and CTAs tuned per platform.
Contestant Series
4-episode behind-the-scenes content series spotlighting Beast Games contestants — VFX, lower thirds, motion graphics for YouTube.
Animation & VFX Direction
On-Set VFX Direction
On set directing VFX shots, calling camera angles, supervising practical effects for both the Hard vs Easy and Glassbox TVC shoots.
Television Commercials
VFX, matte painting, compositing, dynamic typography across :06, :15, :30 cuts plus comedic and epic creative variants.
OOH & Activations
NYC subway, Times Square, liveboard animations, and the Glassbox activation.
Digital Product
Beast Bonus Button, briefcase animations, sweepstakes flows, app UI — mobile-optimized animations.
Platform Delivery
300+ deliverables across YouTube, Twitch, Prime Video, PlayStation — QR codes and CTAs tuned per platform.
Production Pipeline
Three concurrent workstreams across two TVCs, OOH, product, content series, and social. Zero missed deadlines.
Campaign Results
App Store Rankings
Campaign Elements
MoneyLion Beast Games, in motion
Have a Project in Mind?
Animation direction, VFX and creative technology. Message me on LinkedIn or get in touch.