Multi-Brand — Mondelēz

Mondelēz International

The Oaties × Target concept from brief to motion, and a sizzle pipeline that ran across six snack brands

AI-assisted production for Mondelēz — the Oaties × Target run, brief to motion, and the storyboard-to-sizzle pipeline that carried the same look across six snack brands: Perfect Bar, Oaties, Low Sugar, 7DAYS and more.

Boards, Oaties × Target

Snack Brands

Beats Per Reel

Client

Mondelēz International

Role

Creative Director AI Pipeline & Tooling / Storyboards / Motion

Timeline

2025 — 2026

The Brief

Six snack brands under one roof, each with its own retail calendar and its own idea of what a launch looks like. Mondelēz needed concept boards and finished sizzles at a cadence traditional production could not keep — and every brand had to look like itself, down to the wrapper.

The Run

Two things, shown in full below. The Oaties × Target concept — one board followed from brief to motion, with every generation, cost and rejected pass on the record. Then the pipeline that drew the sizzle boards themselves: beats declared in a file, rendered in a batch, put in motion, and finished by hand, across the whole range. Perfect Bar is one of those brands, and its two live-action spots, shot in camera with no AI, have their own case study.

Mondelez · Oaties × Target

One board, followed all the way down.

Oaties × Target · 9:16 · concept to motion · AI-assisted pipeline

One concept, end to endTwenty-one boards came back across three waves. This is what happened to one.

Four routes went up: A Bullseye Bowl, B Aisle Dissolve, C Oat Pour, D Aisle 7 Miniature. D branched.

The whole runThe reference board, the pinned references, and every take with its actual recipe.

Oaties × Target — the whole runOaties × Target · 9:16 · stills authored, motion generated

Oaties pack render — Oatmeal Cookie Dough — 01The pack, as referenceThe wrapper art fed in as generative reference — the machine copies this bar, not a memory of it.

concept: The inflatable — @TARGET-ENV @oaties-bar, flailing tube-man movement; the pack becomes a lot-side air dancer
model: kling 3.0 · higgsfield
params: 9:16 · 8s · pro · cfg 0.5 · start frame: seedream 4.5
job: 21fbc8db — the take playing on its own

02One generation, receiptedEvery clip in the library carries a record like this — prompt, model, params, job. This one is the generation playing next door.

03One frame, three takesOne plays on its own; rest on either other take to compare. All three share one authored start frame.

04The reference, and what it becameA wacky-arm guy outside a book shop — the found clip that told the model how an Oaties bar should flail, and two of the bars it produced. The right one runs on its own; rest on the left to compare.

The found reference board — what the machine was shown before it drew anything:

Reference — the lot, wide — the lot, wide

Reference — the lot, empty — the lot, empty

Reference — the wall mark — the wall mark

Reference — storefront · Topaz ×4 — storefront · Topaz ×4

Three references, pinned once, reused in every take:

@oaties-bar — pinned reference — **@oaties-bar***prop*main final wrapper packaging for individual Oaties bar

@oaties-bar-2 — pinned reference — **@oaties-bar-2***prop*the Brownie Batter wrapper, second pack face

@TARGET-ENV — pinned reference — **@TARGET-ENV***environment*target parking lots — a found photo, pinned as the world

hover a take — its actual recipe

start motion length references job

Hover any frame to play it

the tube man

the greeter

the overflow

the basket

cart in the dunes

dune, golden hour

the balloon

the armada

armada, on the grass

Twenty-one boards came back across three waves — this is one, brief to motion.
Including the pass where the packaging type broke, and the one that rebuilt it.

At volume

Two boards, and every version behind them

Mondelēz · six snack brands · Creative Director · AI pipeline & tooling

The two delivered sizzles — everything below is how they were made:

Oaties — retail sizzlev06 · 1:02 · the 18-beat reel, graded and mixed

the shelf

the gym bag

the reveal

sprinkles

2027

the batter

the pack shots

victory

Perfect Bar — Low Sugar sizzlev06 · 2:26 · the second sizzle off the same pipeline

real

the headlines

the feed

half the category

delicious taste

zero sugar

wherever you shop

less sweet

Oaties — the board, with everything it cost19 beats · local drafts, i2i passes, dropped candidates, and the picks

Z-Image ran locally to get things moving; the better models finished. Every beat below shows what was left behind on the way to its pick.

beat 01 — local draft · z-image — *local draft · z-image* *abandoned*

beat 01 — i2i pass — *i2i pass* *abandoned*

beat 01 — candidate — *candidate* *dropped*

beat 01 — earlier round — *earlier round* *dropped*

beat 01 — the pick · latest round — *the pick · latest round* *kept*

Every morning, the same negotiation.

beat 02 — local draft · z-image — *local draft · z-image* *abandoned*

beat 02 — i2i pass — *i2i pass* *abandoned*

beat 02 — candidate — *candidate* *dropped*

Adult bars on one side. Kid snacks on the other.

beat 03 — local draft · z-image — *local draft · z-image* *abandoned*

beat 03 — i2i pass — *i2i pass* *abandoned*

beat 03 — candidate — *candidate* *dropped*

beat 03 — earlier round — *earlier round* *dropped*

beat 03 — the pick · latest round — *the pick · latest round* *kept*

And nothing in between that actually works.

beat 04 — candidate — *candidate* *dropped*

Until now.

beat 05 — local draft · z-image — *local draft · z-image* *abandoned*

beat 05 — candidate — *candidate* *dropped*

Introducing Oaties. From Perfect Bar.

beat 06 — local draft · z-image — *local draft · z-image* *abandoned*

beat 06 — candidate — *candidate* *dropped*

beat 06 — earlier round — *earlier round* *dropped*

beat 06 — the pick · latest round — *the pick · latest round* *kept*

Real protein. Real fiber. The first one kids actually ask for.

beat 07 — candidate — *candidate* *dropped*

beat 07 — earlier round — *earlier round* *dropped*

beat 07 — the pick · latest round — *the pick · latest round* *kept*

Eight grams of protein.

beat 08 — local draft · z-image — *local draft · z-image* *abandoned*

beat 08 — i2i pass — *i2i pass* *abandoned*

beat 08 — candidate — *candidate* *dropped*

beat 08 — earlier round — *earlier round* *dropped*

beat 08 — the pick · latest round — *the pick · latest round* *kept*

Three grams of fiber.

beat 09 — local draft · z-image — *local draft · z-image* *abandoned*

beat 09 — candidate — *candidate* *dropped*

beat 09 — earlier round — *earlier round* *dropped*

beat 09 — the pick · latest round — *the pick · latest round* *kept*

Honey. Oats. Cinnamon. Real ingredients only.

beat 10 — candidate — *candidate* *dropped*

beat 10 — earlier round — *earlier round* *dropped*

beat 10 — the pick · latest round — *the pick · latest round* *kept*

Lunchbox approved by the toughest critic.

beat 11 — local draft · z-image — *local draft · z-image* *abandoned*

After school.

beat 12 — local draft · z-image — *local draft · z-image* *abandoned*

beat 12 — i2i pass — *i2i pass* *abandoned*

Morning rush.

beat 13 — local draft · z-image — *local draft · z-image* *abandoned*

beat 13 — i2i pass — *i2i pass* *abandoned*

Weekends in the woods.

beat 14 — local draft · z-image — *local draft · z-image* *abandoned*

beat 14 — candidate — *candidate* *dropped*

beat 14 — earlier round — *earlier round* *dropped*

beat 14 — the pick · latest round — *the pick · latest round* *kept*

Pre-workout fuel.

beat 15 — local draft · z-image — *local draft · z-image* *abandoned*

Sideline snack.

beat 16 — candidate — *candidate* *dropped*

beat 16 — earlier round — *earlier round* *dropped*

beat 16 — the pick · latest round — *the pick · latest round* *kept*

And there's something new...

beat 17 — local draft · z-image — *local draft · z-image* *abandoned*

beat 17 — candidate — *candidate* *dropped*

Cake Batter.

beat 18 — local draft · z-image — *local draft · z-image* *abandoned*

The full Oaties lineup. Now in three flavors.

beat 19 — local draft · z-image — *local draft · z-image* *abandoned*

beat 19 — candidate — *candidate* *dropped*

beat 19 — earlier round — *earlier round* *dropped*

beat 19 — the pick · latest round — *the pick · latest round* *kept*

Oaties. Protein that tastes like victory.

206 frames generated · 19 made the board

Perfect Bar Low Sugar — same method, second board24 beats · the board that shipped, and every revision inside it

Two rounds came first and neither shipped — a local z-image seed thrash where every seed carries approved:false, then a flux + LoRA rerun. This is the third: the finished board, with the revisions each beat took to lock.

a tradition of simplicity — revision · v01 — *revision · v01* *dropped*

a tradition of simplicity — revision · v02 — *revision · v02* *dropped*

a tradition of simplicity — the board frame — *the board frame* *dropped*

a tradition of simplicity — made on Higgsfield · nano_banana_flash · the opening frame — *made on Higgsfield · nano_banana_flash · the opening frame* *kept*

3 versions of this beat before it locked.

ingredient rain — the board frame — *the board frame* *kept*

Locked on the first version.

reading the label — the board frame — *the board frame* *kept*

Locked on the first version.

the routine, three ways — revision · v01 — *revision · v01* *dropped*

the routine, three ways — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

smart choices card — revision · v01 — *revision · v01* *dropped*

smart choices card — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

the snack drawer — the board frame — *the board frame* *kept*

Locked on the first version.

the venn, with competitors — revision · v01 — *revision · v01* *dropped*

the venn, with competitors — revision · v02 — *revision · v02* *dropped*

the venn, with competitors — revision · v03 — *revision · v03* *dropped*

the venn, with competitors — revision · v04 — *revision · v04* *dropped*

the venn, with competitors — the board frame — *the board frame* *kept*

5 versions of this beat before it locked.

simplicity vs taste — revision · v01 — *revision · v01* *dropped*

simplicity vs taste — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

zero sugar, zero compromise — revision · v01 — *revision · v01* *dropped*

zero sugar, zero compromise — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

two flavours — revision · v01 — *revision · v01* *dropped*

two flavours — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

snack wisely — the board frame — *the board frame* *kept*

Locked on the first version.

12g protein — the board frame — *the board frame* *kept*

Locked on the first version.

the flavour name — revision · v01 — *revision · v01* *dropped*

the flavour name — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

ingredient callouts — revision · v01 — *revision · v01* *kept*

ingredient callouts — revision · v02 — *revision · v02* *dropped*

ingredient callouts — revision · v03 — *revision · v03* *dropped*

ingredient callouts — the board frame — *the board frame* *dropped*

4 versions of this beat before it locked.

the ingredient spread — the board frame — *the board frame* *kept*

Locked on the first version.

the explosion — revision · v01 — *revision · v01* *dropped*

the explosion — the board frame — *the board frame* *dropped*

3 versions of this beat before it locked.

the reviews — revision · v01 — *revision · v01* *dropped*

the reviews — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

on the shelf — the board frame — *the board frame* *kept*

Locked on the first version.

callouts, cream — the board frame — *the board frame* *kept*

Locked on the first version.

the bite — revision · v01 — *revision · v01* *dropped*

the bite — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

the cold case — revision · v01 — *revision · v01* *dropped*

the cold case — revision · v02 — *revision · v02* *dropped*

the cold case — the board frame — *the board frame* *dropped*

the cold case — made on Higgsfield · nano_banana_flash · in the cut at 2:03 — *made on Higgsfield · nano_banana_flash · in the cut at 2:03* *kept*

3 versions of this beat before it locked.

the dual experience — revision · v01 — *revision · v01* *dropped*

the dual experience — revision · v02 — *revision · v02* *dropped*

the dual experience — the board frame — *the board frame* *kept*

3 versions of this beat before it locked.

feed to cart — revision · v01 — *revision · v01* *dropped*

feed to cart — the board frame — *the board frame* *kept*

2 versions of this beat before it locked.

end card — revision · v01 — *revision · v01* *dropped*

end card — revision · v02 — *revision · v02* *dropped*

end card — the board frame — *the board frame* *dropped*

end card — made on Higgsfield · in the cut at 2:22 — *made on Higgsfield · in the cut at 2:22* *kept*

3 versions of this beat before it locked.

178 frames generated · 24 made the board

How it actually runsFour steps, from one YAML file to a finished reel.

Declare the reel

One YAML file is the whole spot. Beats, seeds, models, and the morph into the next shot.

title: "Oaties Sizzle v1"
default_model: flux-kontext-dev

beats:
  - name: 01_establishing_kitchen
    prompt: >
      Wide shot of a sunlit modern kitchen,
      white oak cabinets, morning light
    model: flux-dev
    seed: 1001
    duration: 5
    bridge_to_next: >
      the camera glides onto the marble
      counter where @Element1 waits

Render the batch

One command renders every beat on hosted GPUs and writes a storyboard PDF for review.

$ python sizzle.py batch \
    --beats beats.yaml --out renders/

  18 beats · flux-kontext-dev
  renders/manifest.json
  Oaties-Sizzle_storyboard.pdf

Put it in motion

The manifest drives the video pass. Chain mode interleaves holds with start/end-frame bridges, so the reel moves without cuts.

$ python motion.py chain \
    --manifest renders/manifest.json

  18 holds  · seedance-1.5-pro
  17 bridges· kling-3.0-pro

Finish by hand

Everything above lands in After Effects, where the grade, type and timing are made properly.

oaties_sizzle_v06.aep
  ├─ 18 beat comps
  ├─ brand type + endframe
  └─ grade + mix

The full case study Every artifact of both sizzles — spreadsheet to delivered cut — on one page.

The same pipeline, across the rangeOther brands, POS mockups in motion, and the further rounds.

The same pipeline, across the range

Oaties × Target AI-assisted sizzle, cut in AE

Oaties — brand spot 48s narrative with VO and supers

Perfect Bar — Low Sugar Launch sizzle, 2½ minutes delivered

Oaties — Cake Batter Flavour launch, cut from the same pipeline

POS mockups, in motion

the endcap Aisle display, mocked in motion

the fridge Cooler door, same treatment

the birthday spot Cake Batter launch, hover to play

the batter pour Two passes of the same beat — hover for the alternate

Further rounds

stop motion The bar stacks itself out of loose oats — countertop, eight frames a second

after school The tabletop scene, quick-cut additions

the beach Product forward, family behind — the approved take

the kitchen, rebuilt The final shot recreated — two boxes, then three for the Cake Batter announcement

Where the look went next — stop-motion product, lifestyle plates with the pack in frame, and the final shot rebuilt for the Cake Batter announcement.

18beats per reel

~2 minto render them all

$0.45in GPU time

~6 hrsthe old way, locally

Two finished boards. A few hundred frames behind them.
The pipeline is cheap to run and expensive to trust.

Scope

Project Elements

Concept BoardsAI StoryboardingImage-to-VideoBrand LoRA TrainingSizzle ReelsPOS MockupsRetail Partner ContentAfter Effects FinishPython AutomationCPG MarketingMulti-Brand

Next Project

Perfect Bar →

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