Perfect Bar
Two spots shot in camera: real ingredients, real takes, and one shoot cut into twelve files
No AI. Two Perfect Bar spots for Mondelēz, shot and finished in camera: Perfectly Real, an 18-second extended cut with 15-second versions at 16:9, 4:5 and 9:16, and Protein Plus, where one shoot comes out as twelve files across two funnel stages.
Peanuts and chocolate thrown through the frame, caught on camera and cut to the beat.
Mondelēz · Perfect Bar
No AI. Just a camera, and a lot of takes.
The product is real food, so the shots are real food — peanuts and chocolate thrown through the frame, caught on camera, cut to the beat. The spot ends by showing its own crew asking for another take, which is the whole argument: nothing here was generated, and it did not need to be.
Three moments, looping
One shoot, three deliveries
Real ingredients, real crew, real takes.
The only pipeline here is a camera, an edit and a grade.
Mondelēz · Perfect Bar
One shoot, twelve cuts out the other side.
Three moments, looping
Two funnel stages, three aspects, two end cards — twelve files out of one shoot:
Awareness10s
Consideration6s
Two stages, three aspects, two end cards.
Twelve deliverables, one day in front of the lens.
Project Elements
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