Hot Ones: The Game Show
Social campaign for truTV's Hot Ones: The Game Show
Creative direction, art direction, motion and editing for truTV's Hot Ones: The Game Show social campaign: captioned show clips, influencer endorsements, stories and GIFs in one look.
The craziest clips from the show, custom graphics and influencer endorsements, all given one look and feel for the whole season.
Create a social media buzz around the Hot Ones game show. Build a campaign that highlights the insanity and unpredictability of a hot sauce competition.
Use the craziest clips from the show, combined with custom graphics and influencer endorsements, to create an unforgettable social media experience. Sustain fans over the course of the season by highlighting the best footage and getting followers to share their favorite moments.
Captioned Show Clips
Custom content, trailers, titles, scene lifts and captions, all given the same look and feel. Moments from the show are cut into short social videos, with dialogue in glowing orange caption pills, a Hot Ones logo bug and a heat meter for the hottest reactions.
Pre-Premiere Trailer
Claim His Flame: reactions and dialogue from the show, captioned in the campaign's orange pills and closed on a tune-in end card.
Influencer Mashup and Scoville Starter Pack
Influencers tasting hot sauce on camera, framed in marquee lights and cut into one mashup, plus an animated Scoville Starter Pack graphic with a heat-index meter.
Story Content
Vertical story cuts with the same caption pills, plus a Hot Ones Bingo card of show moments.
Illustrated Pattern
An illustrated hot sauce bottle pattern, shown in three of its colorways, used as backgrounds across the campaign.
Reaction GIFs
Continuously problem solving for the campaign, finding fun, smart, light-hearted ways in with short looping GIFs cut from the episodes, each with contestant name plates and the Hot Ones logo bug.
Campaign Elements
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