Coachella: 20 Years in the Desert
Organic and paid social for the YouTube Originals documentary: footage collages, trivia posts and trailer cutdowns
Art direction, motion graphics and VFX for the social campaign behind YouTube Originals' documentary on two decades of Coachella.
The YouTube Originals documentary looks back at the last 20 years of Coachella, the annual festival that changed the world of music. Give fans a reason to watch online.
Show the wide spectrum of artists who have played the festival with high-energy video collages built from exclusive footage of past performances. Recreate the feeling of being there, complete with flashing lights and close-ups of the artists. Stack the posters from every year in one endless animated video: time capsules of where the festival has been, and a peek at where it is going.
Documentary Trailer Cutdown
The campaign covered recaps, teasers, trailers and custom content. This is the documentary trailer, cut down for social.
Footage Collages
Collages cut from exclusive footage of past performances, with flashing lights and tight close-ups of the artists to put viewers in the crowd.
Festival Trivia
Countdown questions over desert cut-out art, with the answer revealed in performance footage: most featured guests on the main stage, most costume changes, best comeback performance.
One Act, One Year
Single-act cuts in the documentary's colored frame, each tagged with the artist and the year they played.
Campaign Elements
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