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MTV's The Real World

Facebook - MTV's The Real World: Atlanta

Social Media Campaign

Organic & Paid

Creative Direction - Kurt K

Art direction - Ed Sergi, John F, Natalie D
Motion Graphics - Ed Sergi & John F

Video Editing - Ed Sergi & John F

Design - Ed Sergi & John F

The ask: 

Create a social media buzz on Facebook Watch for the newest season of The Real World: Atlanta, build a campaign with a simple toolkit that is attention grabbing yet simple, and highlights the range of new cast members. 

Organic & Paid Content
Custom content, trailers, titles, scene lifts and captions all given the same look & feel.