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Facebook - MTV's The Real World: Atlanta
Social Media Campaign
Organic & Paid
Creative Direction - Kurt K
Art direction - Ed Sergi, John F, Natalie D
Motion Graphics - Ed Sergi & John F
Video Editing - Ed Sergi & John F
Design - Ed Sergi & John F
The ask:
Create a social media buzz on Facebook Watch for the newest season of The Real World: Atlanta, build a campaign with a simple toolkit that is attention grabbing yet simple, and highlights the range of new cast members.
Organic & Paid Content
Custom content, trailers, titles, scene lifts and captions all given the same look & feel.



