OnePlus Smartphones
Social Media Sustainment & Campaigns
Organic & Paid
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Creative direction - Kurt K. & Ed Sergi
Art direction - Ed Sergi
Motion Graphics & VFX - Ed Sergi & Freelancers
Design - Ed Sergi & Freelancers
The ask:
After winning a massive $2M pitch to run social media for Oneplus smartphones, the road ahead was full of challenges and accomplishments for our team. How can we break into the smartphone space, which is dominated by the tech giants?
The solve:
Create an atmosphere and ethos of separating yourself from the pack. Oneplus users are informed, care about tech & specs, love art & design, and are extremely online. They wear Oneplus like a badge of honor, are loyal to the brand, and very engaged with new content. Make an "Always On" presence online. Fresh content daily, weekly, month over month. Capitalize on the brand's wealth of beautiful product footage and photography. Highlight the latest and greatest features, always pushing to inform and celebrate our tech milestones.
Lead with Speed was all about quickly and efficiently demonstrating the KSP's of the new OnePlus 8 phone. Each video showcases a different benefit you get from the phone, adding to the excitement leading up to release day.
Paid Campaign
OnePlus 8 Launch
Lead With Speed
Organic Campaign
Oneplus 8 Launch
8 for 8
Paid Campaign
OnePlus 8 Launch
Word of Mouth
Full blitz testimonial campaign with clean, crisp and clear messaging.
We partnered up with Fortnite, the biggest video game & social platform in the world to show off the unbelievable performace the new OnePlus 8 is able to achieve.
Paid Campaign
Fortnite x OnePlus
OnePlus Has Thanked the Bus Driver
Organic Campaign
Oneplus 8 Launch
How To...
OnePlus wanted to highlight some of the best features of their new phone, and show users how to do several functions in a light-hearted, simple, step by step organic videos series.
Organic Content
Oneplus 8 Launch
Carousel Murals
Make beautiful Instagram carousel content with our high resolution photography, and team up with 3D artists to create surreal prism light bending scenes.
Organic Content
Oneplus Social Media Artwork
Whether it's influencer videos, promoting and recapping a community events, making memes, or encouraging our followers to create their own OnePlus artwork, exploring meaningful interactions with our customers and fans around the world was a huge priority.
Organic Content
Always On
Organic Content
Immersive screen
Paid & Organic Campaign
PUBG x Oneplus
Winner Winner Chicken Dinner
Best of PUBG Mobile
Drop into PUBG Mobile
Tap into our enormous gaming community by posting tips & tricks, endorsements by top players around the world, and hosting tournaments & community gatherings
Paid & Organic Content
Partnerships & Influencer videos
Paid & Organic Content
Clean, straight-forward photos and graphics
Organic Content
UGC generated campaigns
GIFs & Cinemagraphs
Continuously problem solve for the campaign. Find fun, smart, creative ways in.