OnePlus Smartphones
Social Media Sustainment & Campaigns
Organic & Paid
Creative direction - Kurt K. & Ed Sergi
Art direction - Ed Sergi
Motion Graphics & VFX - Ed Sergi & Freelancers
Design - Ed Sergi & Freelancers
The ask:
After winning a massive $2M pitch to run social media for Oneplus smartphones, the road ahead was full of challenges and accomplishments for our team. How can we break into the smartphone space, which is dominated by the tech giants?
The solve:
Create an atmosphere and ethos of separating yourself from the pack. Oneplus users are informed, care about tech & specs, love art & design, and are extremely online. They wear Oneplus like a badge of honor, are loyal to the brand, and very engaged with new content. Make an "Always On" presence online. Fresh content daily, weekly, month over month. Capitalize on the brand's wealth of beautiful product footage and photography. Highlight the latest and greatest features, always pushing to inform and celebrate our tech milestones.
Lead with Speed was all about quickly and efficiently demonstrating the KSP's of the new OnePlus 8 phone. Each video showcases a different benefit you get from the phone, adding to the excitement leading up to release day.
Paid Campaign
OnePlus 8 Launch
Lead With Speed
Organic Campaign
Oneplus 8 Launch
8 for 8
Paid Campaign
OnePlus 8 Launch
Word of Mouth
Full blitz testimonial campaign with clean, crisp and clear messaging.