AppleTV - Mythic Quest
Social Media Campaign
Organic & Paid
Creative Direction - Ed Sergi & Emily S.
Art direction - Ed Sergi
Motion Graphics - Ed Sergi & Freelance
Video Editing - Ed Sergi & Freelance
Design - Ed Sergi & Freelance
The ask:
Campaign for the first season of AppleTV's hit comedy Mythic Quest starring Rob Mcelhenney (It's Always Sunny In Philadelphia).
The solve:
This show was fun. Think: The Office meets Silicon Valley. Our goal was to become an extension of the show, take the fictional video game company and behave as they would on social media. GIFs, character intros, custom themes all from the POV of the company that runs Mythic Quest and the ego maniac owner and CEO: Ian (pronounced eye-an, seriously).
We utilized paid and organic strategies to make it feel complete and seamless. Some of the work blurs the lines of the two.
Account Launch
Fake Pre-order Campaign
Motivational Posters
Social Media & Video Content
Organic & Paid
Character Intros
Social Media Campaign
Organic & Paid
