I Can't Believe It's Not Butter!
Social Media Campaign
GIPHY Pack Promo (Paid)
Art Direction - Ed Sergi
Motion Graphics - Ed Sergi
Butter is CANCELED. Through strategic planning with social media communities and the ICBINB Graphics team, we created an entire day dedicated to promoting the ICBINB brand through hillarious and sharable GIPHY gifs.
Make daily animated logos for Viacom to use internally and for their Lobby Screen projects.