TruTV - Hot Ones
Social Media Campaign
Organic & Paid
Creative Direction - Ed Sergi.
Art direction - Ed Sergi
Motion Graphics - Ed Sergi
Video Editing - Ed Sergi
Design - Ed Sergi, Paige E. & Mikela H.
Create a social media buzz around the Hot Ones Game Show, build a campaign that highlights the insanity and unpredictability of a hot sauce competition.
Utilize the craziest clips from the show, combined with custom graphics and influencer endorsements, to create an unforgettable social media experience. Sustain fans over the course of the season by highlighting the best footage and getting followers to share their favorite moments.
Organic & Paid Content
Custom content, trailers, titles, scene lifts and captions all given the same look & feel.