top of page


Mrs. Fletcher

HBO - Mrs Fletcher

Social Media Campaign

Organic & Paid

Creative Direction - Emily S. 

Art direction - Ed Sergi
Motion Graphics - Ed Sergi

Video Editing - Ed Sergi

Design - Ed Sergi

The ask: 

Create a video clip-based social media campaign to promote HBO's new show Mrs. Fletcher staring Kathryn Hahn. Keep the mood upbeat, spicy & tantalizing.

The solve: 

Since the show's story & imagery primarily shows Mrs. Fletcher on her laptop, we decided to design the campaign to have a "tabbed browser" look & feel. We defined a clear graphical theme without getting too complex. Simple layout, shapes & colors, with motion that is playful and easy to digest, especially within the Instagram platform. 

Organic & Paid Content
Trailers, Teasers, Recaps, Tune-ins, Reviews & Quotes all given the same look & feel.