Barkbox & Superchewer
Organic & Paid Campaigns
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Creative direction - Woodie Wentworth & Ed Sergi
Art direction - Ed Sergi
Motion Graphics, VFX & Compositing - Ed Sergi
Design - Ed Sergi & in-house Design Team
BARK
Brand Work
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Creative direction - Henri Kusbiantoro
Art direction - Ed Sergi
Motion Graphics, VFX & Compositing - Ed Sergi
Design - Ed Sergi & in-house Design Team
Brand Work
Animated Sub-Brand Logos
To prepare for our IPO in June 2021, I had the pleasure of teaming up with BARK's Chief Creative Officer and BARK's Lead Brand Manager to develop the BARK rebrand (formerly Barkbox). BARK is now the overarching brand for several subbrands, and we wanted to create animated logos for each.
Start your "new year, new me" off right with a rejuvenating sploot at our luxury spa. Take a mud bath (the best kind!), trim your overgrown butt hairs, and stop drinking the same old toilet water. Our toilets have fancy mineral water.
Trade in your butt scooters for vespas! We're taking a Roamin' howliday from Venice to Sniffcily, with plenty of squeaky signores and treats to boot. Dig in, Tuscanines and Ciao Chows—it's time to express your canal glands!
This Totally Normal Dog Toy collection was released on April the Twentieth for absolutely no specific reason whatsoever
BARK, Barkbox, & Superchewer
TV Spots
Sometimes while we are in the middle of a campaign, there is a sudden need to go beyond social media. When we need to make long form/broadcast spots that we didn't plan for, I specialize in utilizing content we already captured for the campaign's shoot, and repurposing with After Effects mastery to create ads that look like they belong within the existing campaign.
Start your "new year, new me" off right with a rejuvenating sploot at our luxury spa. Take a mud bath (the best kind!), trim your overgrown butt hairs, and stop drinking the same old toilet water. Our toilets have fancy mineral water.
Trade in your butt scooters for vespas! We're taking a Roamin' howliday from Venice to Sniffcily, with plenty of squeaky signores and treats to boot. Dig in, Tuscanines and Ciao Chows—it's time to express your canal glands!
Whatever season, whatever holiday, we've got you and your dog covered!
Barkbox & Superchewer
Madagascar Unleashed Theme
Digital Campaign
Take a walk on the wild side to a dog park like no other, where lemurs scurry like squirrels and iguanas always plop down in the sunny spot. Your dog will fit in just fine—when they've got a box of toys, they're a pretty wild animal too!
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
Whatever season, whatever holiday, we've got you and your dog covered!
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
Superchewer
Spa Day Theme
Digital Campaign
Start your "new year, new me" off right with a rejuvenating sploot at our luxury spa. Take a mud bath (the best kind!), trim your overgrown butt hairs, and stop drinking the same old toilet water. Our toilets have fancy mineral water.
It's a pool! It's a fountain! No... It’s a Funboy Splash Pad! Finish summer with a splash for your pups with this awesome splash pad! Grab this at the trusty BarkShop while supplies last!
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
HIGH DOG. Welcome to Jared's Normal Deli. We have weird watering cans, veggie nuggies, and munchies when you're hungry from…um…being a dog. Toke a look around, dig in, and be like, be cool about it, cool? Cool.
Brand Work
IPO: BARK Logo Cartoon
Times Square / MSG
I teamed up with syndicated cartoonist Dave Coverly ("Speed Bump" comic strip) to direct and animate this short video, using his static illustrations. This was used for all of the adspace in Times Square, MSG, and the NYSE for our IPO launch in June 2021.
Brand Work
IPO: New York Stock Exchange Video Cubes
The Video Cube is a custom project built for the New York Stock Exchange floor. These massive cube displays are a company's first chance to show the world who they are during their spotlight on the day of their IPO.