Youtube
Coachella: 20 Years in the Desert
Social Media Campaign
Organic & Paid
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Art direction - Ed Sergi, John F, & Natalie D
Motion Graphics & VFX - Ed Sergi & John F
Design - Ed Sergi, John F, & Natalie D
The ask:
The Documentary by Youtube highlights the past 20 years of Coachella, the annual festival that changed the world of music. Give fans a reason to watch online.
The solve:
Demonstrate the wide spectrum of performing artists over the years by creating explosive and eye-popping video collages with exclusive footage of past performances. Recreate the feeling of being at the event, complete with flashing lights and close-ups of the artists. Stack the posters from every year in an endless animated video, which are time capsules of where we've been, and a peek at where we're going.
Organic & Paid Content
Recaps, Teasers, Trailers and Custom Content.
