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Coachella: 20 Years in the Desert

Coachella: 20 Years in the Desert

Social Media Campaign

Organic & Paid

Art direction - Ed Sergi, John F, & Natalie D
Motion Graphics & VFX - Ed Sergi & John F

Design - Ed Sergi, John F, & Natalie D

The ask: 

The Documentary by Youtube highlights the past 20 years of Coachella, the annual festival that changed the world of music. Give fans a reason to watch online. 

The solve: 

Demonstrate the wide spectrum of performing artists over the years by creating explosive and eye-popping video collages with exclusive footage of past performances. Recreate the feeling of being at the event, complete with flashing lights and close-ups of the artists. Stack the posters from every year in an endless animated video, which are time capsules of where we've been, and a peek at where we're going. 

Organic & Paid Content
Recaps, Teasers, Trailers and Custom Content.