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Project — Zip

Zip

Kelsey Plum TVC and branded content for Zip's WNBA partnership

30-second and 15-second TVC spots featuring WNBA star Kelsey Plum for Zip — broadcast-ready branded content with 4K endcards and multi-format deliverables for TV and digital.

Client
Zip
Agency
Malka Media
Role
Animation Director Motion Graphics / Video Production
Timeline
2024
The Work

Broadcast TVC production for Zip’s WNBA partnership featuring Kelsey Plum. Deliverables included 30-second and 15-second hero spots, 4K endcards, and multi-format cutdowns — all built for broadcast TV and digital distribution.

The Approach

The animations had to match Kelsey Plum’s on-court intensity while keeping Zip’s brand front and center: clean transitions between live footage and branded elements, built for both broadcast specs and social media crops.

Broadcast

Kelsey Plum TVC

The :30 broadcast spot with WNBA star Kelsey Plum — the delivered master — and the :15 cutdown. Below them, the offline cut beside the final on the two shots that changed most, then the endcard build.

Broadcast · :30 · final
Play how you want — the :30, delivered master
Broadcast · :15
The :15 cutdown, mix session
Offline vs. finalTwo shots, side by side — the offline cut with its temp cards on the left, the delivered master on the right. Hover to play.
Before · offline
The handbag — offline, temp card
After · final
The handbag — final, dial composited
Before · offline
The ending — offline, black temp card
After · final
The ending — final, Play → Pay how you want
The endcard, builtFrom the footage selects to the “Play → Pay how you want” endcard: the 3D phone pre-render, then the composited R3. Hover to play.
Process · Footage
The selects — Kelsey in the tunnel
Process · 3D
The phone pre-render — card lands in the app
Process · Comp
Endcard R3 — Play becomes Pay
Zip — branded card
Endcard element
The Zip card
Zip — app homescreen
Endcard element
App homescreen — the phone's screen content
Zip — phone mockup
3D
Phone render — the endcard angle
Zip — app UI
Endcard element
Legal endframe
Scope

Project Elements

TVC ProductionBroadcastMotion GraphicsWNBA PartnershipSports MarketingVideo Editing4K EndcardsMulti-Format DeliveryAfter Effects
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