Swap Me, Baby
Organic and paid social for the comedy's digital release, plus a Rotten Tomatoes banner and full-page skin
Art direction, motion and editing for the digital-release social campaign for the comedy Swap Me, Baby: one pink wood-frame look across scene-lift videos, countdowns, character cards, quote cards and Post-it tips, plus Rotten Tomatoes ad units.
Promote the digital release of Swap Me, Baby, a comedy about a French gigolo, a pregnancy and a body swap, on organic and paid social and on Rotten Tomatoes. That meant custom content, trailers, titles, scene lifts, captions and quotes, all given the same look and feel.
Every piece sits inside the same pink wood frame, with cartoon butterflies around the edges and a pink title lockup in the corner. The frame wraps scene-lift videos, countdowns, character cards, quote cards and Post-it tips, so each post reads as the film at a glance.
Video Content
Four motion pieces built from scene footage and the key art: a gigolo style guide, a dating-app profile for Philippe, a countdown to release day and a Fourth of July Now Streaming post.
Character & Countdown Cards
Intro cards for the two leads, Lily and Philippe, and a one-week countdown, all in the same frame.
Quote Cards
Quotes set in pink over scene stills.
Now Streaming Posts
Scene lifts and a cast portrait carrying the Now Streaming lockup with the platforms: iTunes, Amazon and on demand.
Post-it Tips
A four-part series of Post-it notes titled Welcome to: Keeping Your Child Alive.
Rotten Tomatoes
The key art carried onto Rotten Tomatoes as a full-page skin, with a banner across the top of the page and a leaderboard unit.
Campaign Elements
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