Little America
Organic Instagram content for AppleTV+'s anthology of immigrant stories: paper-collage character intros, a vertical trailer cut and a feed built around them
Art direction and motion graphics for the organic Instagram campaign for AppleTV+'s Little America: eight paper-collage character intros, a vertical trailer cut and a feed built from the same patterned-border look.
Launch AppleTV+‘s Little America, an anthology of eight immigrant stories inspired by real events, with organic content on Instagram. That meant custom content, trailers, titles, scene lifts, captions and quotes, all given the same look and feel.
Each of the eight stories got its own paper-collage character intro: a cut-out portrait on kraft paper, props around it and a patterned border strip along the bottom. A name card plays first, then a quote types in word by word as more props arrive. The same border-and-paper look runs through the feed, so the profile reads as one set.
Character Introductions
One eight-second collage reel for each of the eight stories: a name card, then a quote as the props arrive.
Trailer and Feed
A vertical trailer cut, and the character reels together as the profile's feed grid.
Press Quotes and Scene Lifts
Press-quote cards set in a high-contrast serif, and scene lifts with a tiled border, as they sit on the profile.
Campaign Elements
Have a Project in Mind?
Animation direction, VFX and creative technology. Message me on LinkedIn or get in touch.