← All Work
Project — H&M

H&M

End-of-year brand video for H&M's annual campaign

End-of-year brand video for H&M — motion graphics and editorial footage for the fashion retailer's annual recap campaign.

Client
H&M
Agency
Malka Media
Role
Animation Director Video Production / Motion Graphics
Timeline
2024
The Work

End-of-year brand video for H&M’s annual campaign. The production combined editorial footage, kinetic typography, and motion graphics into a recap of the year’s highlights — collections, collaborations, and cultural moments.

The Approach

The product footage carries the film, with motion design adding rhythm and energy — quick-cut transitions between collections and bold typographic moments.

Brand Film

End of Year

Brand video for H&M's annual campaign — editorial footage, kinetic typography, and motion design on the year's fashion highlights.

H&M EOY — collection highlight
H&M EOY — campaign scene
Scope

Project Elements

Video ProductionMotion GraphicsBrand FilmFashionKinetic TypographyEditorialAfter EffectsPremiere Pro

Have a Project in Mind?

Animation direction, VFX and creative technology. Message me on LinkedIn or get in touch.