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Duolingo — 2025

Duolingo — What's Your Score

One edit, eight locales, cut to the same frame

A 'What's Your Score' spot for Duolingo, localized into eight languages off one comp tree — re-shot UI, re-kerned CJK type, and a market-correct flag, each cut QA'd four times before touching the edit.

8
Locales
4
QA Rounds
3
Aspect Ratios
The hard part

The German cut carries a Japanese flag, because the flag is the language being learned in that market.

Client
Duolingo
Role
Animator / Localization Lead
Timeline
2025

Multiplied

The same spot, in eight languages

Duolingo · What's Your Score · animation & localization

The spot16×9 master cut, full length.

Eight moments, looping

the question
the drop
80, in German
130, in French
what a 17 means
the CEFR ladder
the interview
the splash
The localization doc 9 languages · 4 QA rounds · owner columns for loc team, agency, program manager Every line of copy went through this sheet — translated, char-counted against the English, and QA'd line by line before it touched the edit. Three owners had to tick a row before a language was done.

Pick a language

What that costs
  • Localized UI screen recordings re-shot per market
  • CJK font substitution and re-kerning — FZLANTY shipped for ZH
  • Text layers re-timed per language; copy length moves every hold
  • Japanese needed a longer cut — 63s against 55s
  • 3 aspect ratios and 2 durations off one comp tree
DE, line 1
“Sicher, Streaks sind schön – doch was ist mit dem Score?” · 110% of English length
QA, round 1
“The voice starts a bit too early… maybe a short break before he starts?”
QA, on-screen
“We need capitalization on the screen — right now it is all lowercased.”
the job
re-time every hold, re-fit every line, per language
One language's paper trailReal rows from the German tab — translation, length delta, and the QA notes that reshaped the edit.

One edit, 8 locales, cut to the same frame.
The flag changes with the market, not only the words.

Scope

Project Elements

AnimationLocalizationAfter EffectsCJK TypographyMulti-language Text Timing9x16 Vertical Cutdowns16x9 Master DeliveryLocalization QA8 Locales
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