SHOWTIME - Black Monday
Social Media Campaign
Organic & Paid
Creative Direction - Ed Sergi & Kurt K.
Art direction - Ed Sergi
Motion Graphics - Ed Sergi & Beau M.
Video Editing - Ed Sergi
Design - Ed Sergi & Freelance
The ask:
Create an organic & paid social media campaign that captures the unique voice and tone of the show. Keep the mood humorous, clever & upbeat.
Generate a sense of excitement and anticipation for the new season before the premiere, and sustain interest between weekly episodes throughout the course of the season.
The solve:
Capitalize & stylize on the show's era: what if this social media content was made in the 80's? Give everything a tinted, photo processed look. basic goofy GFX, VHS aesthetic.
Social Media Content
Twitter & Instagram
