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TNT - All Elite Wrestling

AR Campaign

Art direction - Ed Sergi
Motion Graphics - Ed Sergi

Developer - GLOW Digital Agency

The plan: 

Tap into the latest Augmented Reality technology to make our OOH poster art come alive! Turn a typical 2D static ad into a dynamic 3D video. Simply scan the QR code, aim at the artwork, and watch as the latest promotion for AEW explodes off of the surface, whether you are inside, or at a bus stop. 

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